The Brand manager (BM)/ Associate Brand Manager (ABM) will be part of the Marketing Team and will play a critical role in creative and communication design for driving new user acquisitions and their retention.
He/ She will be responsible for deciding brand positioning for various TGs and develop communication strategy and creative briefs based on it.
Prepare creative briefs for internal and external designer teams based on the communication strategy
Guide content writers for the preparation of ad copies, messages and on-site/in-app content
Negotiating with external agencies for fulfilling the creative requirements
Responsible for building a creative delivery calendar in discussion with campaign managers which will include creative asset creations like: Digital Banners, Facebook Ads, MobileNotifications Digital and TV Video ads, Offline banners etc.
Responsible for providing the final creative output of the creative assets while working with content and design team
Making sure that across paid, organic and social channels, the brand communication is consistent