Department Designation Experience
Marketing Data Analyst
  • Build a methodical “forensic” approach to analysis of high value customer behavior, testing of plans and continuous revenue performance improvement
  • Preparation of a wide range of financial and non-financial reports to support and inform the management and operations of the VIP function
  • To build effective reporting and continually review its relevance and effectiveness
  • Assist in the pre-evaluation & design of VIP customer marketing campaigns & operational initiatives
  • Build & communicate reports in line with key strategic decisions
  • Maintain detailed analytics on customers’ behaviours and transactions
  • Use appropriate tracking and transactional tools to maintain accurate data
  • Provide consistent, accurate and concise metric focused KPI reporting on an ongoing basis
  • Track and report on external effects that affect customer marketing campaigns and operational initiatives
  • Maintain customer segmentation profiles and report on movement on a regular basis
  • Assist in guiding the teams on appropriate customer targets, control groups and promotional responsiveness
  • Assist in the development of the annual marketing plans
  • Report on all customer marketing campaigns as part of a test and learn process
  • Maintain strong relationships with key internal stakeholders
  • Produce budgets and re-forecasts for the VIP team
  • Must combine commercial instinct with analytical rigor to drive innovation and search for improvements in VIP performance
  • Knowledge of the leisure/betting &gaming industry would be advantageous
  • Confident at building and maintaining financial models in Excel/Access/SQL/Third party tool
  • Able & willing to learn new skills & the desire to go further
  • A logical & structured approach to tasks with high attention to detail
  • Good written & verbal communication skills
  • Understanding and experience of Analytics including database management, reporting and evaluation techniques as well as delivering clear strategic interpretation that is universally understood
  • Evidence of a strong customer focused background
  • Insight and Analytics experience gained within a large organization
  • An interest in the gaming sector is advantageous but the potential to be passionate about the product and experience is a necessity
  • Flexible and awesome work culture
  • Freedom to voice your opinion and influence product direction
  • Collective Leadership and Ownership
  • Work with the most amazing people on earth
  • IITians and MBA’s from Ivy league schools
  • Refreshments, Snacks, Quizzing and fun unlimited