Designation
Campaign Manager
- Role & Responsibilities
- Required skill & qualification
- Stay updated and informed about competitor movements, strategy, offers and ground activities to ensure timely countering and avoiding loss of customers
- Analyze data sets and trends and define user segments and make timely changes on an ongoing basis to ensure user segments are always relevant and updated
- Bucketing user segments to build personalized communication approach for nurturing user engagement and retention through journey automation using CleverTap
- Partner with Content writers in creating content that is relevant and personalized to the user journeys and ensure successful execution on CleverTap and tracking of the same
- Evaluate the current user properties and events tracked by CleverTap in the user journey and identify additional properties and events to be tracked
- Design monthly campaign calendar and communication strategy for different user segments basis insights derived from the various user surveys, customer service feedback report, business data, product rollout while keeping in mind the monthly targets, business seasonality and external factors
- Prepare a detailed Campaign wise plan with budgets and projected ROI for each campaign and track the Campaign performance parameters and ensure ROI achievement
- Weekly tracking of overall retention target vs actuals and plan for course of action to achieve and surpass overall monthly numbers
- Evaluate the current Referral program to identify areas of improvements and make a plan of action for improvement in the Referral program
- Evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
- Identify new communication channels and plan deployment and success measurement parameters
- Monitor overall retention targets, budget utilization vs returns on a weekly basis and plan necessary course correction wherever required
- Explore all avenues possible to improve the user experience and achieve the overall role objective
- Monitor key business parameters for the role and subordinates on daily basis for timely course correction
- Masters or equivalent degree in Mass Media or Communications
- 4-6 years’ experience in Customer Retention role with hands on knowledge of campaign planning and execution, experience in Gaming Industry or Consumer Tech would be preferred
- Has prior experience managing CleverTap, and knows how to tool to automate the communication journey
- Has good understanding of customer segments and customer motivators
- Has strong benchmarking and analytical skills and has hands on experience in analyzing large data sets
- Has ability to design innovative and disruptive campaigns and ideas that can increase user retention
- Has ability to adapt and course correct on a short notice
- Has ability to write content that is relevant and engaging basis user actions/last activity
